It was born in the 50s from the deep and sincere friendship that tied Chiampan brothers with other two guys. They were all enthusiastic shooters and hunters from Verona. As both a pastime and the pleasure to spend time together, they began to load their own cartridges by themselves. The immediate positive feedback among friends brought them shortly to buy a loading machine. The factory got the market rapidly.

The extraordinary speed of positive feedback was essential: those who loaded cartridges were also the end-users, so that they could review and improve any kind of articles immediately.
On that way quality pushed the sales of Clever products all over Italy very fast and then abroad. The company’s production is currently being exported to more than 90 countries.

The family-run business for Clever has always been an essential feature, completely “made in Italy”, becoming a leader in the world of sporting cartridges.
In 1968 Clever already loaded more than 40 millions cartridges, maintaining the starting structure.

From 1978 onwards, with the arrival of the third generation of Chiampan managers, in the forward-looking perspective of markets diversification, Clever strongly specialized in exportation.

Among its customers includes the most important suppliers and shooters, as well as the most eminent shooting ranges all over the world.

On that way Clever cartridges became well known and appreciated everywhere for its excellent quality, keeping it stable, first of all, thanks to a continuous and obsessive supervision in every production phase, as well as the constant innovative research, that is able to offer always new and captivating products.

The large capacity of the family business and the company, which has invested huge capital in the most modern and sophisticated machinery, together with the constant pursuit of quality have made today Clever world's most modern ammunition factory, with a "know-how envied by everybody.

Thanks to this features, Clever is the only company of cartridges in the world that can boast to have won all the most eminent prizes.
Clever won, with nine different shooters, 9 Olympic gold medals in the Men's Trap between 1960 and 2024, including the last two consecutive (Jiri Liptak - Czech Rep. and Nathan Hales- GBR.), many silver and bronze medals, also in the Olympic Games of Paris in 2024, 72 World Championships, 45 European Championships, 6 Pan-American Championships, 8 Commonwealth Championships, and countless national and international championships, in all sporting disciplines.
Clever is also the current World Record holder in the Men's Olympic Trap with 149/150 (Karsten Bindrich - Germany), and in Skeet with 150/150 (Tore Brovold - Norway).

and are constantly evolving because the spirit that animates it is always pointed to the research of new ideas, new products and improvements; the feed back of the old 60s, gained “on the field”, nowadays is done very professionally, with the National Proof House, with the daily confirmations that we have with hunters, shooters and customers, together with our incomparable palmares of victories, that give us confirm of how much our cartridges are appreciated from our customers everywhere.